CASA's Effort to Recruit Male Volunteers Garners More Media Attention

CASA of San Mateo County has been fielding many emails and phone calls from prospective male volunteers, thanks to a successful media campaign by Sherwood Communications. The campaign aims to encourage more men and people of color to consider becoming a volunteer for one of the ten Court Appointed Special Advocate programs in the greater San Francisco Bay Area. Last month, the San Mateo Journal printed a story about the shortage of male role models among CASA volunteers. On June 10, Carolyn Livengood's column in The Mercury News brought attention to the Bay Area CASA Collaborative's efforts to not only attract more male CASA volunteers but to better reflect the families we serve by recruiting more people of color.  In the article, Phil Ladew, associate and legal director for California CASA Association, described the geo-targeted online display and search ads. "We hope people will click on one of CASAs online ads to learn more about this important work."